日本开拓国际市场战略剖析

Analysis About the Strategy that Japan Uses to Exploit International Market

战后的日本 ,以其惊人的速度医好了战争的疮痍 ,一跃成为当今世界超级经济大国 ,为世人所瞩目。本文主要从日本开拓国际市场整体战略的角度 ,分析日本成功的主要原因是成功地运用了贸易战略、对外投资战略、科技战略以及随着世界市场的变化而采取的新产品战略。

It is well known that Japan heals the wounds of World War Ⅱ and recovers its economy rapidly,and then becomes one of the strongest superpowers.From the view of integrated strategy that Japan uses to exploit international market,the thesis is intended to uncover the main reasons for Japan having gained its success,such as the using of trading strategy,foreign investment strategy,technology strategy,new product strategy and international management strategy.