高职院校软实力的提升与核心竞争力的培育——邢台职业技术学院品牌文化建设的探索

Improvement of Soft Power and Cultivation of Core Competitiveness in Higher Vocational Colleges ——Study on the Construction of Brand Culture of Xingtai Polytechnic College

高职院校的软实力是其核心竞争力之一,而品牌文化建设是提升软实力的关键。邢台职业技术学院在品牌文化建设中积极探索,通过多年的积淀和"六园"建设形成了独具特色的"邢职文化"。今后应不断充实其内容,丰富其内涵,着力培育"四种精神",提升学院的综合实力与核心竞争力。

Soft power is the core competitiveness of Higher Vocational College and construction of brand culture is the key to improving soft power. Xingtai Polytechnic College explores actively in the construction of brand culture, with years of accumulation and ＂ six gardens ＂ of building, forms a unique ＂ Xingtai Polytechnic Culture ＂. In recent years the college focuses on cultivating ＂ four spirits ＂, the continuous development of Xingtai Polytechnic Culture, to enhance the comprehensive strength and core competence of the Institute.