基于媒体策略视角的安徽形象塑造研究

Research on Enhancing the Image of Anhui Province from the Perspective of Media Strategy

利用媒体塑造安徽形象,存在着三种制约瓶颈。一是媒体资源的限制。二是公众的刻板成见难以消解。三是区域形象塑造行为主体的媒体意识欠缺。要有效利用媒体塑造安徽形象,一是要拓展媒体资源,构建立体传播网络。二是要丰富传播内容,改变受众刻板成见。三是提高区域形象塑造行为主体的媒介素养。

The limit of media resource, the deep-rooted public prejudice and the weak media con- sciousness are three big obstacles in shaping the image of Anhui Province through media. In order to shape Anhui image efficiently, we should take three measures. Firstly, we should develop media resources and construct a three-dimensional communication network. Secondly, we should enrich the delivering con- tent and change public prejudices. Lastly, we should improve the media literacy of people concerned.