基于隐喻认知理论的物流英语学习

Logistics English Study Based on Cognitive Mechanism of Metaphor

隐喻是一种跨概念域的整体映射,作为一种强有力的认知工具,具有理论构建功能和教学功能,并可将相似性原则与经济性原则协调到最佳状态。物流英语篇章专业性强、抽象、客观、严谨的特点使隐喻充分发挥其语用功能,满足物流飞速发展对词汇量的大量需要。

Metaphor, as a strong cognitive device, is an entire mapping across conceptual domains with both theoretical building and teaching functions, and it can coordinate the principles of similarity and econ- omy to the best state. The highly professional, abstract, objective, precise characteristics of logistics English make full play of the pragmatic functions of metaphor to meet the needs of a large number of vocabularies arising from the rapid development of logistics.