人类学引领管理变革

On Practicing Anthropology in Management Transformation and Innovation

近几年来,以施政和解决实际问题为导向的应用研究,即应用人类学的发展更是引人注目,工商人类学作为一门重要的应用人类学在企业管理中发挥着重要作用。可以说,人类学正在引领着一场管理事务的巨大变革。文章仅从社会营销和文化差异管理的视角展开分析。

In the past few years, much attention has been attracted to the applied studies aimed at administration as well as solving practical problems. The development of applied anthropology has been a much studied subject. Business anthropology, as a branch of applied anthropology, plays an important role in business management. It is believed that anthropology will bring about a transformation in management, of which the author makes an analysis of from the perspective of social marketing and cultural differences management.