试析外宣翻译的特点和要求

An Analysis of Publicity Translation's Features and its Requirements

从外宣翻译的界定入手,对外宣翻译的目的、读者、信息传递及外宣翻译的非文学性特点进行分析。外宣翻译要求其翻译的方法应以交际翻译为主,应以读者为导向,在翻译时要区分目标读者。

The paper first defines publicity translation, and then discusses its features from the aspects of the purpose, the readers, information transformation and non-literary. The paper suggests that the way to translate publicity materials should be communicative and reader oriented, with target audience clearly distinguished.