“神话学”符号分析模式的意识形态批评

Ideological Critique by Semiotic Analysis of "Mythology" for Mass Culture

罗兰·巴特借助语言学的分析模式提出了大众文化的"神话学"符号分析方法,开创了大众文化研究的符号学模式。巴特认为大众文化就是流行神话,而这个神话是一个二级的符号体系。其通过含蓄意指过程,将历史自然化,偶然永恒化,旨在将资产阶级的意识形态得以伪装和遮蔽。大众文化的"神话学"符号分析就是要通过"去神话"或"解神话"将这种隐蔽的意识形态揭露出来,从而达到对于神话的本质及其真实内涵的批判与认识。

Roland Barthes presented semiotic analysis of ＂Mythology＂ for mass culture with the analytic mode of linguistics, which created the semiotic mode for the study of mass culture. Barthes believes that mass culture is popular myth which is a two -level system of sign. It makes history natural and occasion permanent through the process of connotation for the purpose of disguising and shielding bourgeois ideology. The semiotic analysis of ＂Mythology＂ for mass culture just aims at revealing the disguised ideology by ＂demythification＂ so as to compre- hend the essence and true connotation of the popular myth.