福建省旅游业发展前景SWOT分析

SWOT Anylasis of Cross-strait Tourism Development Prospect

文章回顾了前人对福建省旅游业发展前景的分析,在此基础上借助态势分析法(SWOT)系统分析了新时期福建省旅游业发展的优势、劣势、机遇和挑战.结果显示,福建省旅游业发展前景广阔但诸多不确定因素依然存在.福建省应当把握时代契机,利用自己的内部优势,推进旅游业的快速崛起.

This article reviews the ancestor＇ s analysis of strait tourism development prospect, and based on the SWOT,it analyses the strenghs, weaknesses, opportunities and threats of cross- strait tourism development in modern time. The result shows that cross-strait tourism development has bright future but still exists many uncertain factors. The two sides should grasp the opportunities, learn from each other and promote the rapid development of cross-strait tourism.