摘要
金锋青设计是温州的平面设计机构。在多年的设计实践中，他们总结出“解剖’。式设计”的手法。什么是“解剖式设计”？即接到项目时，应先保持冷静，深度了解被设计物的名称、定位、属性、特点、受众群体，以及背后的故事与文化内涵，还有容易被人忽略的文字密码，对这些进行认真且彻底解剖，只有深度剖析才能准确塑造品牌。
Jin FengQing Design Office is a graphic design agency located in Wenzhou. With years of experience, they summarize an ＂anatomical design＂ approach which means whenever starting a new project, they always try to deeply understand the name, positioning, attribute, characteristics, audiences., stories, culture and even another meaning behind the text, and then analyze or anatomize all these factors. They believe only by deeply anatomizing can the right brand be created.
出处
《包装与设计》
2013年第1期62-67,共6页
Package & Design
