摘要
B2C（BUSlness—to—Customer）中文简称为“商对客”。“商对客”是电子商务的一种模式，也就是通常说的商业零售，直接面向消费者销售产品和服务。这种形式的电子商务一般以网络零售业为主，主要借助于互联网开展在线销售活动。B2C即企业通过互联网为消费者提供一个新型的购物环境——网上商店，消费者通过网络在网上购物、在网上支付。B2C网上购物所形成的物流要求高时效性，同时还具有数量散、分布地点广等特点。这就决定了网上购物的绝大部分都会选择快递服务，而快递企业极少为之设计网购包装，这不仅导致了快递商品安全问题的产生，
2C online food shopping is becoming increasingly popular now. However, there are some problems in the current packaging of food sold line, such as some packaging are too complicated or excessive, packaging sizes are not standardized etc. This paper suggests that food ckaging design for online shopping should put emphasis on generality, simplicity, eco-friendliness and being standardized for transportation the basis of meeting online shoppers＇ needs and the transportation requirements.
出处
《包装与设计》
2013年第1期109-110,共2页
Package & Design
