中小型企业扩张问题研究及应对措施

The Problems Arising from Business Expansion of SMEs and Some Solutions

利用SWOT和PEST分析模型对巨人集团进行分析,构造数据进行摸拟数据化案例分析。实体案例分析找出了影响企业扩张成败的关键因素,从而提出了相应的解决对策;摸拟案例分析着重于具体数据化分析,为中小型企业扩张提供决策依据。

Using the frameworks of SWOT and PEST,this paper,with a simulation analysis of created data,analyzes The Giant Group.The analysis of the four companies in the Giant Group reveals the key factors of successful business expansion,and come up with some solutions.The results of data analysis of the simulation case can shed light on the policy-making of SMEs in terms of business expansion.