摘要
培训教育因其作用和价值以及对于社会的贡献,已经成为教育的重要组成部分。关注支持培训教育是应该的也是必要的。影响培训教育成长的因素较多,自身的品牌影响力大小是一个关键。培训教育需要品牌,品牌是其发展的基础和保证。有品牌就会有地位和话语权,就会有竞争力。我们要在理念、管理、文化、课程、教师、家长、营销、服务等维度,有序地创建培训教育的品牌。
Training education has become the important component of education because of its function, value and contribution to the society. It should be necessary to pay attention to and to support the training education. The key factor is its own brand influence among the influence factors of the growth of the training education. Training education needs brand, which is the basis and guarantee of its development. If the training education has good brand, there will be the status, the right to speak and the competitiveness. We should orderly cultivate the training education brand in the concept, management, culture, curriculum, teachers, parents, marketing, service, etc.
出处
《湖南师范大学教育科学学报》
CSSCI
北大核心
2013年第1期36-41,共6页
Journal of Educational Science of Hunan Normal University
基金
湖南省社科评审课题[0608046A]
关键词
培训教育
文化
教育家
品牌
training education
culture
educator
brand