后印象主义色彩理念及其对现代平面设计的影响

On Color Concept of Post-Impressionism and Its Impact on Modern Graphic Design

后印象主义的色彩理念彻底颠覆了西方绘画传统,注重表现色彩的情感性、装饰性和象征性,采用大面积纯色平涂,制造强烈的色彩对比,以表达创作主体的主观情感。受后印象主义色彩理念的影响,现代平面设计在画面上倾向于处理成二维平面,在色彩的运用上大面积平涂艳丽的色彩,以着力构筑画面的装饰性美感,表达设计师的内心情感,创造视觉冲击力,从而打动受众。这些都值得当代平面设计师借鉴。

Abstract ： The post-impressionists＇ color concept has overturned the tradition of western painting by focusing on color＇ s performance, decoration and symbolism. A large area of fiat coated and solid color could create a strong feeling of contrast in order to express the subjects＇ emotion. Affected by the color concept of the post-impressionists, modem graphic designers tend to deal with two-dimensional pictures with a large area of flat and bright colors to create decorative beauty, which is helpful to express the inner feelings of designers, to create a visual impact and to impress the audience. These practices are worth being used by contemporary graphic designers.