“名牌商标”的经济牵引功能及其法律保障和行业支持

On the Economic Promotion Functions of Famous Trademarks and Corresponding Legal Guarantee and Industry Support

在经济发展过程中,"名牌商标"对于企业自身的发展、其他企业的发展、地方经济的发展和整体国民经济的发展都具有重要的牵引功能。这种经济牵引功能的发挥有赖于相关法律制度的保障,主要是"名牌商标"认定方面的法律制度、"名牌商标"使用方面的法律制度和"名牌商标"促进方面的法律制度。我国目前在这些法律制度方面存在着或多或少的缺陷,影响了"名牌商标"经济牵引功能的有效发挥,有必要适时加以完善。行业协会在促进"名牌商标"的经济牵引功能的发挥方面具有其特有的作用,特别是其对于滥用"名牌商标"优势行为的规制。

Famous trademarks carry out great promotion functions in the economic development of trademark owners and other enterprises,regional economy and finally,the nationwide economy.The realization of this promotion function relies on relevant legal guarantee,in terms of the cognizance,the authorization,and the promotion measures of famous trademarks.Defects of various kinds in China＇s current legal systems hinder the promotion functions of these trademarks,which is in urgent need of perfection.Industry associations play a unique role in expanding the promotion functions of famous trademarks,especially in regulating the advantage abuse of these famous trademarks.