基于居民感知与态度的西安世园会旅游效应研究

Study on Tourism Effect of Xi'an International Horticultural Expo Based on the Residents' Perceptions and Attitudes

目的地居民的旅游感知与态度是影响地方旅游发展的重要因素。以2011年西安世园会这一重大事件为对象,通过实际访谈、问卷调查与数据分析,从居民视角对其旅游效应进行分析。结果发现:(1)居民对世园会旅游的经济、社会文化、环境效应以正面感知为主,负面感知较弱。(2)居民对相对微观、涉及自身利益的一些选项支持率不高,这源于其参与机会和程度的不均等。(3)年龄、文化程度、收入水平、职业是影响居民旅游感知差异的主要因素。建议重大节事旅游应设立必要的反馈机制,针对居民的感知与态度,及时采取相应的对策,使消极感知向积极方向转化;重大节事活动更应重视其民生效应,要充分注意居民的感知差异,考虑不同群体的利益需要,健全社区参与机制,从而推动目的地旅游业的可持续发展。

The residents＇ perceptions and attitudes to tourism impact is an important factor in the development of local tourism.Taking Xi＇an International Horticultural Expo as the object,from the perspective of its residents,the tourism effect are studied based on interviews,questionnaire survey and data analysis.The results show that residents on Expo＇s tourism effect with positive perception,while the negative perception is weak;The support rate on the micro problems which involving the interests of residents themselves is low;Age,education,occupation,income level are the main factors which lead to the differences of the residents＇ perceptions.It is suggested that feedback mechanism should be established in mega-event,by getting residents＇ perceptions and attitudes and taking corresponding countermeasures timely,so as the negative perceptions can be changed to positive direction.In addition,the residents＇ livelihood,perception difference should be given more attention and fully understanding in mega-event.Through improving the mechanism of community participation and taking care of the interests of different groups,the sustainable development of tourism destination will be promoted.