实施精品营销战略 纵横商海勇立潮头——安阳石油公司实施精品营销的尝试

Implementing Quality Strategy and Overrunning Business Sea--Attempt of Anyang OilCompany in Implementing Quality Marketing

对安阳石油公司实施精品营销的尝试进行了总结,更新观念,树立市场不是战场的思想,讲解了塑造精品的四大因素。

The paper sums up the attempt of Anyang Oil Company in implementing quality marketing. It also discusses the four factors of creating quality by new ideas and new business strategy.