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黄氏魅族

meizu's new path
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摘要 香港人莫翠天喝拿铁,穿着讲究,健谈,跟人用普通话交流时会不自觉地蹦出几个粤语或英语单词。 Ever since its establishment in 2003,the Chinese mobile phone manufacturer Meizu has been tagged as 'low profile,silent and mysterious'.Its'boss',commonly recognized as J.Wong,is also a man of few words but extremely stubborn and strict about product design and quality.For years since its first mobile phone in 2009,the company'sproducts were nice or even great,while the brand remained relatively quiet and J.Wong lived like a hermit.However,the environment is different now.Competition is much fiercer,and the old ways are possibly no longer enough to sustain the company.Luckily,Meizu is starting to make changes.On November 27,a grand press event for its new phone MX2 was held in Beijing National Aquatics Centre.Days before that,Meizu just invited media to witness its major contract with 360buy.com,a major B2C ecommerce company in China.All behaviors implicate that the company will take more aggressive strategies in both manufacturing and marketing to deal with the new situations.Meizu is finding a new path.
作者 李薇
出处 《IT经理世界》 2012年第24期38-41,10,共4页
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