摘要
城市的特色文化,是旅游吸引力和竞争力的根本动力。探讨了丹东城市形象的定位问题,丹东城市形象塑造和宣传问题,丹东城市旅游拳头产品开发问题,丹东城市民俗风情旅游项目设计问题,从而有利于打造出特色鲜明的丹东旅游品牌。
The unique culture of a city is the decisive force to attract tourists and compete in the tourism market.In this study,the orientation of Dandong' s city image,how to build and propagate the image,how to develop key tourism products and how to design the tourism programs with local folk custom are discussed.
出处
《辽东学院学报(社会科学版)》
2013年第1期94-98,共5页
Journal of Liaodong University:Social Science Edition
关键词
形象定位
旅游品牌
旅游项目设计
image orientation
tourism brand
tourism program design