摘要
The study is based on the i^dea of intersection of two current trends： The increasing importance of social networking services on the one hand, and on the other hand, the increase in the high schools＇ need to be successful on the （school） market. Facebook, the most popular social networking service currently, is gradually transforming its form from the leisure and entertainment media towards the more serious media suitable for many traditional types of messages. At the same time, high schools, in addition to traditional forms of reaching out the public, are trying to find and use new forms of communication media, including social networking services. In this study, the author will focus on the current status of the social networking service----Facebook, used as a communication tool of high schools in Slovakia. The presented data are based on exploratory research followed by discursive analysis.
