河池市节庆旅游发展对策研究

The Developmental Countermeasure Research for Hechi Festival Tourism

河池市旅游资源丰富,具备了发展节庆旅游的先天优势。但也出现了诸如主题雷同、政府主导过度而民众真正参与度不高、节庆旅游脱离市场需求而营销不力等比较突出的现实问题。针对这些问题,只有从挖掘节庆旅游特色、提高市场化运作、扩大民众参与、创新品牌营销等方面入手,才能使河池市的节庆旅游走上可持续发展轨道。

Hechi city is rich in tourism resources, and it has advantages of developing festival tourism, but also appeared some typical problems, such as having the same theme, government leading over it to be needed while people were not participated in tourism movement properly, festival tourism did not obey market demand and the marketing management were not powerful in the right way. Aiming at these problems, the thesis considered that excavating festival tourism characteristics, strengthening market-oriented operation, expanding participation of people and innovating brand marketing will be the only correct method to make Hechi festival tourism develop on track.