社区传播与乡土社群文化建构

Community Communication and Rural Community Culture: A Case Study of Fitness Dance Activity in X-town in the Central Part of Jiangsu

文化建设是新农村建设的重要内容。本研究以苏中地区X镇乡村社区中的健身舞活动为个案,以社区传播理论为分析视角,将健身舞文化传播的运作置于乡村社区的社会文化历史脉络及日常生活实践中,通过集体记忆、情感说服、精英动员及收编合作等层面的实证分析,考察这一乡村社群文化的传播情境、过程及效果,并深入发掘其中不同行动主体的角色互动及关系模式,探索当前乡村社群文化的发展对重塑乡村文化认同所产生的作用与意义。

This paper chooses fitness dance cultural communication in rural communities of X- town in the central part of Jiangsu as a study case. Based on the analysis perspective of community communication, the paper focuses on the communication phenomenon in the sociocultural context and daily life of rural communities. And through qualitative research method of fieldwork （ depth interview and participant observation）, the paper attempts to analyze from three aspects： social situa- tion, symbolic interaction and sharing of meaning, to explain the context, process and effect of rural community culture communication and the interacting relationship pattern of different active subjects. By studying that, we hope to explore the effects of the development of rural community culture on the remodeling of rural cultural identity.