基于用户在线交易意愿的房地产电子商务平台的实证研究

Empirical Study on E-commerce Platform of Real Estate Based on Consumer's Online Transaction Intention

在电子商务环境下,房地产的在线交易是未来的发展趋势,而如何提高房产消费者的购买意愿是其发展的关键所在。通过建模证实了房产交易平台质量对用户的满意度与信任度具有显著性影响,用户的信任度与用户的交易意愿具有较大的相关性,从而有针对性的提升房地产电子商务平台的市场价值。

The paper buihls a model and indicates that the quality of real estate transaction platform is of a signifieant correlation with consumers＇ satisfaction and trust degree： eonsumers＇ trust and online purchase intention are of significant correlation, which raises the market value of the e - commerce platform of real estate.