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西方准社会交往研究新进展 被引量:14

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摘要 通过对西方准社会交往研究的整理和分析,认为目前的实证研究均是关注准社会关系;准社会关系是认知、态度、行为从低到高的线性发展;可以构建适用于不同媒介、节目类型和媒介人物的准社会关系量表。
作者 葛进平
出处 《浙江传媒学院学报》 2013年第1期96-100,共5页 Journal of Zhejiang University of Media & Communications
基金 教育部2011年人文社会科学研究一般项目<基于电视和网络的准社会交往实证研究>(11YJAZH029)的研究成果之一
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参考文献15

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二级参考文献24

  • 1Chevalier, Judith A, Dina Mayzlin. The Effect of Word of Mouth on Sales: Online Book Reviews[ J]. Journal of Marketing Research, 2006, 43 (3) : 345 - 354.
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