中国旅游度假区发展现状与趋势探讨

Study on the Development and Tendency of Chinese Tourism Resorts

随着旅游产业由观光型向度假型的转化,中国蓬勃发展起一大批各级旅游度假区,其面积迥异、机制复杂、资源多样、市场结构偏于区域化,设施状况也存在很大不同。为了引导度假区发展,国家旅游局于2009年组织了大规模网上摸底调查,并对收集到的度假区数据从资源类型、市场结构、度假产品、服务设施、环境保护、社区协调等多个方面进行了系统分析。经分析发现,中国度假区发展现状存在热情高认识乱、有建设无规划、设施多个性差、节事多常规活动少、重管理轻服务等问题。基于以上调查分析,本文进一步预测未来度假市场将向保健康乐型度假、有主题度假及复合型度假发展,同时客源以散客自助为主;度假产品将向本土化智慧型、低设施高活动、人文深度融入型转化;度假区发展则应注重规划、突出主题、精细服务,同时重视社区协调与能力建设。

With the tourism industry＇ s development, a large number of resorts with deferent levels and areas, complex mechanisms, diversity resources, local market structures boomed out. In order to guide the resort development, the National Tourism Administration organized a national online investigation on the resorts resources types, market structure, tourism product, service facility, environment protection and community coordination in 2009, and systematically analyzed the collected data. Through the analysis we found that the current development of Chinese resorts has following problems such as high enthusiasm but faulty perceptions, constructions without planning, many facilities without Uniclue features, more festivals but less routine activities, more attention on management but less on services. Based on the above investigation and analysis, we further predict that the future resorts＇ market will prefer the development of healthy type, theme type and compound type. Meantime the tourists will like self-help travel. The resorts＇ products will tend to be more localized and intelligent, less interet on facility but more on activities, and the remarkable integration of culture. The resorts＇ development should pay more attention to the general plan, outstanding theme and careful service as while as focus on community coordination and ability construction.