四川旅游产品开发对策研究

Study on Countermeasures Tourism Development and New Product Exploitation in Sichuan Province

四川省旅游产业具备了一定的产业规模,发展潜力较大,但要建成旅游经济强省,还需要不断开发新的旅游产品,提高四川旅游业的综合竞争力。分析了四川旅游产品开发中存在的问题,提出了对策。

The tourism industry expanded rapidly, became one of the pillar industries in Sichuan which had good potential for further develop- ment. The further development of tourism in the province required quality improvement of current tourism, exploitation of new products, and enhancing the overall competitiveness of the industry. In this paper, the authors analyzed the problems existing in tourism product development and proposed measures to overcome them.