高职院校《网络营销》课程改革初探——以福州海峡职业技术学院为例

Teaching reform of "Internet Marketing" in higher vocational colleges-Case study of Fuzhou Haixia Vocational and Technical College

《网络营销》是电子商务专业一门实践性很强的课程,它不仅要求学生掌握扎实的理论基础,更要求学生能够在学习中熟练使用网络营销的方法和工具。以福州海峡职业技术学院为例,探讨学校《网络营销》课程的改革模式,以期能适应社会对电子商务专业学生的职业能力需求。

＂ Internet Marketing＂ is a very practical course in the electronic commerce specialty. It not only requires students to master a solid theoretical basis, but also requires students to use the Internet Marketing tools and methods. This paper takes Fuzhou Strait Voca- tion and Technological College as an example, discussing the reform mode of ＂ Internet Marketing ＂ , In order to adapt to the social de- mand of occupation ability for the electronic commerce specialty students.