伊利常温液态奶在嵊州市的市场营销策略研究

The Marketing Strategy Research of Erie Liquid Milk at Room Temperature in Shengzhou

随着国家和地方对奶业发展的鼓励和支持,以及我国居民生活水平提高,带来的奶制品消费比例的逐年提高,我国奶业呈现高速发展的局面。从2003年至今,伊利集团始终以强劲的实力领跑中国乳业,并以极其稳健的增长态势成为了持续发展的行业代表。通过对目前伊利常温液态奶在嵊州市的市场营销策略的现状以及存在的问题进行分析,并提出相应的对策,希望对伊利常温液态奶在嵊州市的持续健康发展有所帮助。

Along with the national and local to encourage and support the development of dairy industryin China, and the residents living standards improve the dairy consumption ratio increased year by year, our present situation of rap^d development of dairy. Since 2003, with the strong Erie group, and the leading role in China＇s strength in dairy steady growth situation becomes extremely the sustainable development of the industry representatives. Based on the current Erie temperature liquid milk in Shengzhou marketing strategy of the status quo and the analysis of existing problems, and proposes the corresponding countermeasure. Hope to Erie temperature liquid milk in Shengzhou the sustained and healthy development of the help.