奥运会视觉形象设计研究

Research on the Olympic Games Visual Image Design

随着现代奥林匹克运动的发展,奥运会视觉形象设计的作用日益凸显出来。主办地的景观建设、民族色彩、徽标设计、吉祥图案等都在奥运会视觉形象中有着不同程度的体现。文章从奥运会徽标、吉祥物、专用色彩系统、开幕式和闭幕式等方面探讨了奥运会视觉形象设计的特征及其重要性。

With the development of the modern Olympic movement, the Olympic Games visual image design plays an impor- tant role. The host landscape＇s construction, national colour, logo design, the propitious design in the Olympic Games has different levels of expression in the Olympic Games vision image. This article discusses the Olympic visual image desiga char- acterlstics and importance from the Olympic logo, mascots, the special color system, the opening and closing ceremonies and