网络传播的自组织初探——以微博为例

Discussion on Self-Organization of Network Communication — A Case Study of Microblog

自组织指系统的一种从无序到有序、从低级有序到高级有序演化和发展的现象。网络传播中存在着自组织现象并表现在各个方面。微博在一年时间内发展成为近一半中国网民使用的重要互联网应用,在自组织方面表现突出,呈现出了自身的特性并有效体现了自组织的条件和影响。

Self-organization means the phenomenon of a system which is developing from disorder to order,from low-level ordered to senior orderly evolution and development.Phenomenon of self-organization exists during the network communication process.Microblog has become an important internet application which has been used by nearly half of Chinese Internet users.Microblog also has an outstanding performance in the self-organization,which presents its own characteristics and reflects in conditions and effects of self-organization effectively.