论商标法中的“公众使用规则”——以吉利“陸虎”商标争议案为例

On Public Use Rule in Trademark Law: Case Study on JiLi LUHU Trademark Dispute

根据公众使用规则,除在先的商标昵称的公众使用外,若商标持有人类似使用了商标昵称,便应享有排除他人使用该商标昵称的权利。若商标昵称仅是被公众使用而无类似使用,商标持有人若欲获得排除他人使用该昵称的权利,应证明商标昵称之公众使用的目的在于给商标持有人带来与该商标相关的利润。

According to public use role, if a trademark holder uses the nickname of a mark in the manner analogous to trademark use, he or she would have the right to exclude others to use such nickname. If just relying on the public use of the nickname of a trademark, only when the purpose of such public use is pursuing the relevant benefit for the owner of the underlying brand, the trademark holder would have the right to exclude others to use such nickname.