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C2C电子商务模式下客户在线信任的构建

Building Online Consumer Trust in C2C Electronic Commerce Model
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摘要 通过研究电子商务环境下信任的概念与维度,比较分析C2C电子商务模式下信息技术、制度环境、人际信任和信任倾向四个维度对客户在线信任构建的影响,得出信任倾向为卖家可控影响维度的结论,基于此结论提出构建客户在线信任的策略。 This article will first analyze the concepts and dimensions of consumer trust in electronic commerce environment, and compare 4 influencing dimensions in C2C model——information technologies, institutional environment, interpersonal trust, dispositional trust, than conclude that dispositional trust is a controllable influencing dimension to seller. Last, strategies on building online consumer trust will be advanced.
作者 肖离离 周莉
机构地区 广东农工商职业技术学院商务系
出处 《武夷学院学报》 2012年第5期27-30,共4页 Journal of Wuyi University
关键词 Customer-to-Customer(C2C) 电子商务 信任 在线信任 Customer-to- Customer（C2C） electronic commerce trust online trust
分类号 F713.36 [经济管理—产业经济]
  • 相关文献

参考文献12

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二级参考文献84

  • 1鲁耀斌,周涛.B2C环境下影响消费者网上初始信任因素的实证分析[J].南开管理评论,2005,8(6):96-101. 被引量：95
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共引文献30

武夷学院学报
2012年 第5期

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