小城镇旅游房地产开发市场定位初探被引量：2

Research on market positioning of tourism real estate development in small towns

下载PDF

导出

摘要本文对小城镇旅游房地产开发市场定位的方向做出了自己的划分,共分为三个方向:以本地消费群体为主的景观住宅开发;以周边临近消费群体为主的度假产品开发;消费群体更为广泛的综合性旅游房地产开发。然后,构建了指标体系和市场定位模型,为开发者在开发小城镇旅游房地产项目之初的市场定位选择提供一个全新的方法和参考模型。最后,以香泉丽榭项目为例进行实证研究,验证了指标体系和定位模型的可行性,对小城镇旅游房地产开发的市场定位选择有一定参考价值和指导意义。 First of all, this article summarizes the particularity and major content of market positioning of tourism real estate development in small towns, and divides into three directions： landscape housing development mainly focus on local consumer group （ direction 1 ）, vacation product development mainly focus on surrounding consumer groups （direction 2）, comprehensive tourism real estate development focus on consumer groups more widely （direction 3 ）. In addition, eonstructes index system and the market positioning model, provides new ideas and perspectives of market positioning of tourism real estate in small towns, and provides a new method and reference model for developers to choose the direction of market positioning at the beginning of the project development. In the end, take Xiang Quan Li Xie project for example, based on the questionnaire and expert evaluation, half quantity qualitative indexes, calculate the total score through model, and verifies the feasibility of positioning model and provide the significance of reference.

作者孟凯

机构地区中山大学地理科学与规划学院

出处《中山大学研究生学刊（自然科学与医学版）》 2012年第3期78-92,共15页 Journal of the Graduates Sun YAT-SEN University(Natural Sciences.Medicine)

关键词小城镇旅游房地产市场定位 small towns, tourism real estate, market positioning

分类号 TU241 [建筑科学—建筑设计及理论]

引文网络
相关文献

参考文献39

1Woods R H. Important issues for a growing timeshare industry [ J ]. The Cornell Hotel and Restaurant Administration Quarterly. 2001,42 (1): 71 -81.
2Pryce A H. Timeshare industry structure and competitive analysis [ J ]. Hospitality Management. 2002 , 12 (2) : 267-285.
3Clever H. Consumer research sheds light on all aspects of resort timesharing business. Hospitality Management. 2001 (3) : 21 - 23.
4Blank D. Timeshare Future looks Promising. Hotel and Motel Management. 2003, T218, No. 1 : 4 -5.
5Hobson W. A research report on private residence clubs: a new concept for second home ownership. International Journal of Hospitality. 2002, 21 (3) : 285 -300.
6Rezak S. Consumer research sheds light on all aspects of resort timesharing business. Hospitality Management. 2001 (1): 21-23.
7J John C C, Ragatz R L. Recent US timeshare purchasers: who are they, what are they buying, and how can they be reached . Hospitality Management. 2002 (3) : 227 - 238.
8Sparks B, Butcher K and Bradley G. Dimensions and correlates of consumer value: an application to the timeshare industry. International Journal of Hospitality Management. 2008, 27 ( 1 ) : 98 - 108.
9沈飞.旅游房地产悄然起步[J].中国经营报.2001(6):18.
10程绍文,徐樵利.试析我国旅游房地产市场的建立与规范[J].武汉科技大学学报（社会科学版）,2003,5(2):57-59. 被引量：17