民间非物质文化遗产产业在开发过程中面临的挑战及对策──以天津地区为例

The Challenges and Approaches in the Appropriation of Intangible Cultural Heritage Industry:the Case in Tianjin Municipality

天津市文化产业化促进非物质文化遗产保护成绩斐然,但是也面临着产品品种单一、市场化程度不高、非物质文化遗产技艺传承后继乏人等问题。政府必须大力提升非物质文化遗产产品在消费服务市场中的地位,准确把握消费者多层次、多样化的需求,加强对产业的扶持、引导和管理,促进非物质文化遗产产业的可持续发展。

Spurred by the trend of industrialization, Tianjin Municipality has achieved a lot in the preservation and devel- opment of local Intangible Cultural Heritage. However, problems like the rigidity of products, the low market shares and the scarcity of successors, etc., are also haunting the whole industry. For the purpose of achieving sustainable development of Intangible Cultural Heritage, we should significantly enhance the status of Intangible Cultural Heritage in the service industry, match its supply with multiple and diversified demands of customers, and promote support and guidance in the managerial process.