基于层次分析法的茶文化旅游资源评价——以江苏宜兴阳羡茶文化博览园为例

Evaluation of the Tea Tourism Resources Applied the AHP Method: A Case Study of Yangxian Tea Exposition in Yixing

以宜兴阳羡茶文化博览园为例,采用层次分析法构建茶文化旅游资源综合评价的模型,从茶文化旅游资源特征,环境特征和开发条件3个方面筛选出茶文化历史价值、教育科研功能、美学观赏、资源组合、生态环境、交通条件、客源市场等22个评价指标,并建立评价指标体系,通过德尔菲法专家评价获得各指标权重。运用构建好的评价指标体系,对阳羡茶文化博览园旅游资源进行实例分析、评价。结果显示,宜兴阳羡茶文化博览园茶历史文化价值较高、资源类型多样、旅游客源市场条件良好,茶文化旅游开发潜力较大,但是存在知名度不高、资源聚集度较低、旅游配套设施开发尚不完善等缺点。最后,根据评价结果对当地茶文化旅游发展提出了相应的建议。

Taken Yangxian tea scenic in Yixing as an example for practical analysis, according to the characteris- tics of the tea tourism resources, this paper tried to construct an evaluation system the tea tourism resources adopted the analytic hierarchy process（AHP） method. Used the neighboring comparatives method, an overall assessment index system with 22 indexes was built to analyze the tea tourism resources comprehensively, containing different aspects of the resources, values of tea cultural characteristics, functions to visit, and the social and nat- ural environmental conditions which the resources belong to. With the system, the tea culture exposition of Yan- gxian was valued based the investigation. Results of the evaluation showed the place had high values in the tea cuhure and history, various resources, a good market of tourist, but low popularity and aggregation degree, and imperfect supporting facilities for the tourist industry. As that, suggestions were given for the future development of the exposition in the final.