6Firat,A, F, and A. Venkatesh,1995,Liberatory postmodernism and the reenchantment of consumption, Journal of Consumer Research, 22,239- 267.
7Elliott, R. and K. Wattanasuwan, 1998, Brands as symbolic resources for the construction of identity,International Journal of Advertising, 17(2), 131 - 144.
8Grubb, E. L. and H.L. Grathwohl, 1967, Consumer self-concept, symbolism and market behavior: A theoretical approach, Journal of Marketing,31 (October), 22 -27.
9Kleine Ⅲ ,R. E. and S. S. Kleine, 1993,Mundane consumption and the self: a social-Identity perspective, Journal of Consumer Psychology,2(3), 209- 235.
10Banister,E. N. and M. K. Hogg,2004,Negative symbolic consumption and consumers' drive for self-Esteem. the case of the fashion Industry, European Journal of Marketing, 38(7), 850- 868.
