城市近郊失地农民媒介素养现状的调查研究——以苏州市近郊区域为例

The Survey Research about Media Literacy Situation of Landless Farmers——Taking Suzhou Suburbs as an Example

运用问卷调查法和深度访谈法,从媒介使用、媒介认知、媒介评价以及媒介参与等四个方面探讨了失地农民群体不容乐观的媒介素养现状,提出了提升失地农民媒介素养的基础途径。

By using the approach of questionnaire survey and in-depth interviews, the article discussed the land- less farmers present situation of media literacy from media utilization, media cognition, media evaluation and media participation, and then proposed a basic way to promote their media literacy.