市场营销课程多媒体教学调查研究

Research on the Multimedia Teaching of Marketing Course

现阶段,多媒体技术已经成为当前高等教育常规的教学手段,在市场营销教学中也普遍运用。多媒体教学充分展示了现代化教学方式的魅力,但同时也出现了一些新问题。文章从多媒体教学与传统教学手段的比较,以及多媒体教学效果等方面进行了大量的调查研究,总结其优势和不足,提出了优化市场营销课程多媒体教学的措施,为进一步提高市场营销课堂教学效果提供理论依据。

At this stage, multimedia technology has become the conventional teaching methods of current higher education, and also is generally used in Marketing teaching. Multimedia teaching fully displays the charm of modem teaching methods, but ＇also there are some new problems. In the paper, frora the comparison of multimedia teaching and traditional teaching methods, the effects of multimedia teaching and so on sides to do a lot of resarch, summa- rizes the advantages and shortcomings, proposes some measures to optimize the multimedia teaching of Marketing courses in order to provide a theoretical basis for further improving the teaching effect of Marketing classroom teach- ing.