中国古村镇旅游发展研究

Tourism Development of Ancient Towns(Villages)in China

我国现阶段具有旅游价值的古村镇350个,具有一定规模和影响、分布相对聚集的古村镇以浙东、晋中、粤北、闽南、苏南、赣东、皖南等地区最为突出.古村镇旅游特色:古色古香、文化浓郁、山清水秀.古村镇旅游可持续发展对策:重视旅游规划,提高管理水平;丰富旅游内容,开创体验模式;注重居民参与,关注居民利益;保护旅游环境,创建和谐村镇;挖掘民族风情,提升文化品位;政府主导,市场运作;以"古"取胜,树立品牌;依靠政策法规,落实保护措施.

There are 350 ancient towns （villages） having tourism value at the present stage in China. Eastern Zhejiang, middle Shanxi, northern Guangdong, southern Fujian, southern Jiangsu, eastern Jiangxi and southern Anhui are the most prominent regions among ancient towns （villages） which are distributed together and possess certain scale and influence. The tourism features of ancient towns （villages） include antique flavor, rich culture, picturesque scenery. Some countermeasures of tourism sustainable development are proposed： paying attention to tourism planning,improving management standards;enriching tourism content,creating experience mode;paying attention to community participation and interests;protecting tourism environment,setting up harmonious towns （villages） ;excavating national amorous feelings,promoting cultural taste; encouraging the government to lead and the market to operate; winning with antiquity, establishing brand; relying on policies and regulations, implementing the protective measures.