开滦矿业文化旅游品牌构建

Comments on Establishment on Kailuan Mining Culture and Tourist Brand

以开滦国家矿山公园项目为例,针对如何打造工业文化旅游品牌进行论述,其目的在于,认识此项目透射出的品牌建设及重要性,给同类企业以启发和借鉴,从而谋求更好的发展。

Taking Kailuan National Mine Park project as a case, the paper stated how to establish the industrial culture and tourist brand. The purpose was to understand the brand building and importance of the project, which could provide the inspi- ration and references to the similar enterprises and could have a better development.