摘要
针对B2C电子商务下物流配送成本居高不下的问题,调查者通过网上问卷、电子邮件等形式联系商家并调查B2C电子商务下物流统一配送模式的市场可行性。经分析发现:影响市场可行性的主要因素包括成本节约、中介机构服务、物流快慢、周期订单量、更好的节约配送成本的方法等。其中前三者对可行性的影响呈正效应,后两者对可行性的影响呈反效应。
In B2C e-commerce of logistics delivery problems such as high cost, investigators contacted business by online questionnaire, E-mail and other forms of the network survey to research the B2C e-commerce logistics distribution mode under the unified market feasibility.It indicated the main factors affected the market feasibility including cost saving, intermediary services, logistics speed, cycle orders, having better save delivery cost method and so onthrough analysis, then the influence of both the feasibility for the reverse effect.
出处
《物流工程与管理》
2012年第12期83-84,18,共3页
Logistics Engineering and Management
关键词
电子商务
统一配送
市场可行性
electronic commerce
uniform distribution
market feasibility
