网络环境下学术出版编辑文化自觉异化的根本原因和利益机制

THE ROOT CAUSE AND INTEREST MECHANISM OF ALIENATION OF CULTURAL CONSCIOUSNESS FOR EDITORS OF SCHOLARLY PUBLISHING IN NETWORK ENVIRONMENT

网络化通过数字技术和网络技术改变了学术出版单位的业务流程;学术出版的经营模式、盈利模式导致学术出版和编辑单位利益分配机制扭曲;管理过程中的市场和公益反置等,造成学术出版的异化。

Network has changed the business processes of academic publishing units with digital technology and network technology. The business model and profit model of scholarly publishing leads to distortions in the interest allocation mechanism of scholarly publishing and editing unit. Marketing in the management process and putting public interest in the opposite position result in alienation of scholarly publishing.