摘要
微博具有及时性、互动性、平等性等特点。政务信息传播部门和民众借助微博传递政务信息,形成新的政务传播形态与格局;政务信息传播部门和民众作为政务微博的传播主体,需要提升微博素养,掌握微博使用技巧,提高微博传播的影响力和公信力。
Timeliness, interactivity and equality are characteristic of micro-biog. Government information dissemination sectors as well as and the common people disseminate political information by means of micro-blog, which brings about a new political communication state and pattern. As the main subject of the communication, they should improve their micro-blog literacy, master microblogging skills and enhance the influence and credibility of micro-blog communication.
出处
《河南工业大学学报（社会科学版）》
2012年第4期95-98,共4页
Journal of Henan University of Technology:Social Science Edition
基金
河南工业大学校基金项目(10XSK008)
河南省教育厅项目(2011-QN-293)
河南省教育厅项目(2012-QN-072)
关键词
政务微博
穹顶效应
政务信息传播
微博发布
micro-blog of political information
dome effect
political information dissemination
micro-blog communication
