安徽省特色农产品营销渠道创新

New Marketing Channel for Special Local Agricultural Products in Anhui Province

特色农产品在安徽省整个农产品结构中发挥着重要的引领作用,是地方农产品品牌的代表,其产业发展对于农民增收具有重要的推动作用。安徽省特色农产品营销渠道虽已初步形成,但尚存在一些问题。本课题组通过对安徽省典型地区进行广泛调研,提出安徽省特色农产品渠道创新策略,希望促进农民的增收和农业企业的发展。

In Anhui Province, special local agricultural products represent local brands and play an importanl and leading role in forming the agricultural product structure and in increasing farmers＇ income. The marketing channels for thesc products have been basically formed, but there arc still some problems. We have conducted extensive researches in major areas of the province and in this paper we put forward new strategies concerning marketing channels of these products in the hope to promote development of agricultural businesses and further increase farmers＇ income.