网络舆情特征及引导方法研究

Characteristics and Guidance of Internet Public Opinion

随着信息传播技术的高速发展,网络的影响面之广、传播速度之快、涉及面之大,已经超出了人们的想像,网络舆情事件与传统的舆情事件相比,网络舆情分布广、传播速度快、并可进行互动式交流等特点,不仅吸收了传统舆情的优点,还弥补其传播范围窄、传播速度慢、互动式交流差等缺点。如何对网络舆情进行理性的引导,是现今从们关心的重要问题。

With the development of information spreading technology, the effect of internet is beyond imagination in its scope and speed. Compared with the traditional public opinion incidents, Internet public opinion incidents spread fast and widely. And interaction is also a striking characteristic. This paper presents some guidance with Internet public opinion incidents.