在宣传工作中发挥新兴媒体作用的实践与探索

The Practice and Exploration of Giving Play to the Role of New Media in Publicity Work

互联网的广泛普及带来了传播方式的革命性变革和舆论格局的深刻变化。在这种局势下,加强新时期宣传思想文化工作要高度重视互联网、手机等新兴媒体,主动适应,善于运用,扩大宣传思想文化工作的覆盖面。要借助和利用新兴媒体,以简单、经济、迅速的方式传播企业的核心理念和文化精髓,提供有效的信息和服务,扩大影响力,把新兴媒体打造成为宣传思想文化工作的有效平台,促进人们精神文化生活的健康发展。

The widespread use of the Internet has brought revolutionary transformation of the modes of transmission and profound changes of public opinion patterns. Under this situation, the strengthening of publicity, ideological and cultural work requires high attention to new media, such as the Internet and mobile phones, and the flexibility to put them into scientific use, so as to expand the coverage of the publicity, ideological and cultural work. Companies should rely on and make use of new media to quickly communicate their core philosophies and cultural essence in a simple and economical way and provide effective information and services, thereby obtaining more significant results and making new media an effective platform for the publicity, ideological and cultural work to promote the healthy development of the people＇s spiritual and cultural life