基于情感驱动的医院顾客营销策略构建

Construction of Hospital Customer Marketing Strategy Based on Feeling Driving

文章分析了医院营销存在的伦理学问题及影响医院顾客情感驱动的因素,提出基于情感驱动的医院顾客营销策略构建方法,包括以情动人、医患互动、以人为本、强调体验、增值服务。

This article expounded the ethics question in hospital marketing and influencing factor of feeling driving in hospital customer. It put forward the establishment methods of the hospital customer marketing strategy, including moving people by emotion ,doctor - patient interaction,people oriented ,emphasizing experience ,value - added services.