话语与中国社会变迁——以民国时期、改革开放之初和21世纪女性服装广告语对比为例

Discourse and Social Change in China——A Contrastive Study on Female Fashion Advertising Slogans During the Periods of the Republic of China,Reform and Open Up and 21st Century

在响应国家文化局"中国特色社会主义话语体系建构"的时事大背景下,施旭提出建立"当代中国话语研究范式"。本文选取民国时期、改革开放之初和21世纪女性服装广告语为语料,以RuthWodak语篇历史方法对该时间段内广告语的特点及社会变化进行定性分析,以期揭示话语与社会变迁的辩证关系,为新时期建构中国特色社会主义话语体系提供启示。

Under the big background of Chinese Discourse System Construction with Chinese characteristic socialism by the Bureau of Culture,Shi Xu proposed to build a paradigm of contemporary Chinese discourse studies. Therefore, based on the female fashion adver- tising slogans in the periods of the Republic of China,Reform and Open Up and 21st Century which collected from newspapers,maga- zines and the internet, and by adopting the discourse-historical approach, this paper carries a qualitative research on their characteris- tics,appeals as well as the social changes for the time. By doing so,this paper aims at a dialectical relationship between discourse and social change,hoping to provide an insight into constructing Chinese discourse system with Chinese characteristic socialism in the new era.