从“囚徒困境”看价格大战

Thought of Price War from "Prisoner's Dilemma"

价格战是现代企业非常重要的营销手段之一。从"囚徒困境"出发分析两个寡头企业在价格大战中的博弈,可以探究企业在价格战中的博弈思想,寻求企业应对价格战的策略。

Price war is one of the most important mean of marketing in modern enterprises.Analyze the two oligarchies in the price war from ＂prisoner＇s dilemma＂,we could study the gambling thought in price war and seek for the strategy.