基于RMIP模式的河湖休闲夜游开发研究——以龙子湖为例

The Research on Night Tourism of River ＆ Lake Development Based on RMIP： Evidence from Longtze River

夜间旅游是相对于白天而言的休闲旅游形式，为城市旅游发展和形象改善，提高当地居民生活质量，使消费者体验多元化旅游产品提供了一种新思路。河湖夜游作为夜间旅游的一种类型，能够带给旅游者特殊的亲水体验。本文从夜间旅游的概念出发，以蚌埠市龙子湖为例，运用刚IP模式研究龙子湖夜游现状以及开发策略，注重龙子湖夜游开发中文化元素融入，对打造蚌埠城市名片具有一定借鉴意义。

Night tourism is leisure tourism contrast to the day tourism which provide a new idea to city tourist development, image improvement, the life quality of citizen optimization and make tourist experience Diversified tourism products. Night tourism of river ＆ lake as a kind of night tourism could give people a special experience about traveling close to water. This paper is based on the concept of night tourism, take Longtze River as an example, research the situation and develop strategies of night tourism along the Longtze River by the RMIP model. We also focus on the culture element in the study which is helpful to make city image.