摘要
地域文化特色已经和正在成为度假酒店是否能够成功经营的重要因素，也越来越受到研究者的共同关注。研究认为地域文化的运用对于度假酒店有如下价值和意义：丰富产品内涵，增加顾客体验；彰显酒店特色，提升市场竞争力；塑造酒店品牌，提高酒店品味。在此基础上，文章对地域文化在度假酒店相关构成要素中的运用进行了逐一分析并提出具体对策。
Regional culture characteristic has been and is becoming an important element in operation and management of resort hotel. It also becomes a common concern to the researchers. The paper considers that value and significance of application of regional culture are as follows： extends the range of products and increase customer experience, shows forth the characteristics of hotel and raises market competition, promotes the grade of hotel and moulds brand. On this basis, the paper makes analysis and exploration on application of regional culture in related elements of resort hotel and puts forward some corresponding countermeasures.
基金
本研究受上海商学院“溺”工程童设项目（X12541-1-4-1-3）资助.
关键词
地域文化
度假酒店
运用
Regional culture
Resort Hotel
Application
